SENIOR PRODUCER & DESIGNER
BRAND EXPERIENCES | EVENTS |
I CREATE PEAK MOMENTS THAT
INSPIRE, UPLIFT AND ELEVATE
I am a possibility thinker.
I translate the biggest mythologically-sized ideas around campaigns, events, engagements and retail activations into executable, successful and measurable solutions. Never say anything, any budget or any timeline is impossible to meet.
I believe that the seemingly impossible is the kick starter to innovation. It is the invitation to look at possibilities through a different lens.
I believe in defining clear objectives, developing and empowering strong teams and vendors to deliver great projects and always being open-minded , curious and a bit of a renegade.
A well researched and well prepared renegade of course.
I believe that we must meet our audience and visitors eye to eye - whether with hands on engagement, online forums, VR, augmented or hybrid experiences. All experiences start and carry forward through social media and online platforms. Today's engagement tactics are rich, varied, proven, and constantly evolving and being adopted. I use discernment in finding the equation that resonates most and lead versus follow the trends.
I believe in finding the joy, the wonder and the magic in every project and in every interaction we have - as a brand and with each other.
I strongly believe that any event or experience is an opportunity to engage, connect and and cultivate community. I try to ensure projects I am a part of open and sustained conversation. . We are one as a community and we want to feel aligned in values, purpose and place.
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